A Guide to Search Engine Optimization for SEO Agencies

If you have been in tune with the world of digital marketing, you know that SEO has become one of the important parts of online marketing. Many companies pay a lot of money to SEO agencies to help them come up with systems and methods they can use to rank better. Good SEO ensures that you beat your competition in the battle for visibility in the online market, and get more people to look at what you are offering.

Unfortunately, a lot of people, even SEO agencies are having a hard time coping with SEO. It is understandable, after all SEO is complicated and Google and other search engine platforms work to make it harder every single year. This article will serve as a lifesaver, a way to help you come out of the sea of complexities SEO offers. In this article, you will learn some fundamentals that are necessary to win in SEO today as an SEO agency. Visit http://www.p1.com.au/ to learn more about SEO agency.

The Most Important thing to know about SEO

While there are many techniques, tricks, etc. that can be used to game the SEO system, SEO is not a system of tricks and techniques alone. The fundamental principle of SEO is understanding how people search and what people search for, and working to give them the best results for their search.

This is good news and bad news. The bad news first: because customers desires and expectations are constantly changing, the target is always moving. The techniques that would have helped your company rank just two years ago might be outdated today. This is bad news mainly for those who are rigid and rely solely on some so-called proven techniques and quick tips to work.

The good news is that if you are flexible, and are willing to grow with the customer, you will always stay on top of the game. If you have a good understanding of the basic needs of your customer online and are dedicated to satisfying them, you will be successful in the long run. This also means you must do away with every notion of gaming the system or using quick Black Hat SEO techniques to push your website up the ranks. It also means you should be willing to play the long game, and understand that SEO is a process that involves trying out new things, failing, running analytics and trying again.

This, of course, doesn’t mean that SEO is a game of trial and error. Far from it. It just means that sometimes you can make some poor judgements or estimations, but it is fine if you can quickly learn from your mistakes and move on. 

SEO Factors that can impact your success

There are some solid SEO requirements that every SEO agency must be privy to if they wish to be successful in SEO. These factors can play a big role in impacting the success of your company, and should never be neglected. Some of them are:

  • On-page SEO

This is a fancy word for “content”. Users of search engine come to Google and other search engines to find good content. This kind of good content is more than just articles or educational research papers. Good content on the internet today also means pictures, infographics and videos.

If you have been on the internet for a while, then you have seen or read the phrase “Content is king”. This is true, and even more than that, good, relatable and helpful content rules them all. Google and other search engines will judge you based on your ability to provide content that your website visitors want.

For you to do this right, you need to have a basic understanding of what your website visitors want. As an SEO agency, take out some time to do some research on what your prospective customers are constantly searching for online. That way, you can find some keywords they use constantly and build content around those keywords. In addition to that, get your team to be on social media, engage customers and find out the questions they ask the most on these social networks. Your content on your website can provide answers to these questions, and if Google sees that people are engaging a lot with your content, they will push your content up the ranks so that more people will see it.  

  • Technical SEO

This has a lot to do with your site performance. If your website is difficult to access, if it is very slow to load, etc., your SEO ratings will drop. Site structure, indexing, crawling, page speed and URL structure are just a few of the things that Google will look at when they are deciding whether to give you a good rating or not. 

  • Off-page SEO

This has to do with everything you do to promote your content outside your website. Everything you do to make people see your website and brand as a whole as a competent authority in your industry is what makes up good off-page SEO. This includes social media promotion and link building. 

If you can get featured or publish good content on top authority sites in your niche, you can get a lot of people to check you out more than usual, and Google will take this as a sign that you are a credible source of information. To reward this, they will give you more opportunity to promote your work by raising your website up the SEO ranks.


There is a lot more to SEO than what is written here, and if you are an SEO agency, then it is your job to find them out. However, if you keep the basic principle of SEO and marketing online, you will be able to find your way through any difficult times. SEO and digital marketing as a whole are just marketing at the end of the day, but with different tools. The fundamental principles of marketing are more important than the tools themselves. When you understand how marketing works online, you will find SEO easy and rewarding to your business.

Posted in SEO

10 Essential Tasks Of A Creative Seo Agency

Since the immediate surge in digital marketing in recent years, many young entrepreneurs in Australia now dream of having an SEO Agency. Meanwhile, it’s unfortunate that most SEO agency operators dive into the business for-profits, making them less productive in their core duties. 

Many SEO agencies have failed to sustain operations because they are not conversant with what their clients expect from hiring them. While profit-making is always behind every business motive, it is essential to provide the best service to stay at the top level of the business, resulting in more profits. 

One of the most significant challenges of the many SEO agencies is that they don’t know their core responsibilities. If your SEO agency is underperforming or struggling to meet up with other SEO agencies’ high standards in the industry, you are reading the right article. 

Though SEO services vary depending on the contract, an SEO agency here are ten essential tasks that want to get creative and productive.

Ten essential tasks of a creative SEO Agency

1. Develop an SEO perspective.

As an SEO agency, your point of view matters. It starts by knowing what SEO stands for, how to use it effectively to promote business, and most importantly, what the client requires of you. What makes it difficult for many SEO agencies to survive the heat is that they have an average business point of view. 

Your primary goal as an SEO agency is to make the business visible on major search engines such as Google, Yahoo, Bing, and more. You have to acknowledge that in everything you do. If you have already formulated the idea that your client’s business should be the first Google users should click, everything you do will be in tune with that mindset. learn more about Clicking This Link

2. Update your client along the process 

Your clients are your business partners. You must consistently update them about what works and what does not. You should communicate with your clients regularly and be sure you get helpful feedback before proceeding to another level in the process. Click here to read about A Guide to Search Engine Optimization for SEO Agencies.

SEO business requires identifying problems and providing lasting solutions. It won’t be easy to achieve success in the SEO business without clear and timely communication. When your clients’ algorithm update is ready, yell them. When there’s a new search result feature that your clients can take benefit from, tell them. Communication is key to success for an SEO agency.

3. Research Keyword Themes 

Search Engine Optimization is nothing without keywords. Good content padded with keywords helps a website to rank organically in search results. Meanwhile, keywords have to be trendy and relevant in a general context. 

Making seasoned relevant keyword research is exclusive to an SEO agency. It is part of your essential tasks as a creative SEO agency. Keyword determines the themes that your client’s website contents need to be relevant in search engines. Researching keyword themes also play a vital role in action item prioritization, content strategy, and risk management.

4. Define SEO strategy and objectives.

It’s somewhat challenging setting goals for the growth of a business. But with a robust methodology, you can set realistic and achievable goals to move the company to the expected end. 

We have many SEO agencies scattered around Australia, so you can’t afford to do some guesswork for your clients. Develop a strategy that will deliver outstanding results and can last for several years. Your SEO goals should focus on the website’s usability, natural search performance, and further improvements. That will keep you aligned with your client’s business goals and enable you to build a healthy and productive business relationship. 

5. Initiate web content strategy 

Content strategy is an essential factor in organic search performance. Though it is not your responsibility as an SEO agency to provide content for your client’s website, you should have enough experience creating good content for the site. 

You should develop the capacity to generate trending content ideas using visitor’s organic search behaviors, general search trends, and client’s website architecture. A creative SEO agency should also have vast experience designing and developing good content that can drive heavy traffic to the client’s website through organic search performance. 

6. Continual performance report.

We have already discussed that as an SEO agency, you need to work closely with your clients. Yet, no matter how close you have been working with your client, you still need to give your client a monthly report. This report would contain what your agency has implemented and recommended, the recommendations’ essence, and the next month’s goals. 

This is an excellent way to show your clients your management’s efficiency and keep them updated with the projects’ progress. Constant report on performance also provides a detailed timeline of activities.

7. Keep an eye on webmaster tools.

Bing Webmaster Tools and Google Search Console provides detailed information about every website. Some of the information you can access through those tools include impressions, crawl statistics, errors, traffic, and rankings. 

As an SEO agency, you are responsible for keeping an eye on all that regularly to monitor every activity that goes on the site. When any search engines send a message to your client via webmaster tools, you should make sure you investigate it and give your findings report to your client.

 8. Respond to Emergencies 

Your clients are integral parts of your business and vice versa. What happens to your clients happens to you. You need to be aware that you are not an independent agent; you are an extension of your client’s business. When crises arise and put everything on hold, as an SEO agency that works for the company, you also on hold. The idea is to do everything in favor of your client’s business.

9. Audit your client’s website regularly.

Search engine change, and so are websites too. As an SEO agency, you have to ensure that you audit your client’s website frequently (monthly or quarterly), depending on how much time you have, to evaluate every change and make amendments accordingly.  

10. Identify Technical Issues.

As an SEO agency, it is your responsibility to research, identify and solve every technical issue that has to do with crawling, relevance, indexing, and authority. A creative SEO agent should know to provide ultimate solutions to coding and technical issues. 


Though the SEO business industry is saturated, you can become one of the most reputable agencies if you commit every team member to the above listed ten essential tasks. Most of the top SEO agencies you know today know what to deliver and the right time to do so. 

Posted in SEO